Our founder, Ketron, was inspired to start this company after her son was diagnosed with psoriasis and eczema in 2000. For years, they tried the traditional medical approach of using steroids, topical creams, light therapy, and injections. But nothing seemed to work.

In 2008, Ketron decided to switch to a holistic, natural approach. She began researching and creating products to help her son manage his skin. Her goal then and now is to give people living with psoriasis and eczema a natural way to care for their skin.

We believe that everyone deserves to feel good in their skin. That's why we're passionate about creating products that are effective, safe, and natural. We're here to help you on your journey to healthier skin.